Sales and marketing for civil and construction

The work that keeps the right people thinking of you first.

When the business is ready to grow, the work is here. Keeping the platform current, staying visible in the right channels, and creating the collateral that opens the right doors.

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Branded social media templates for environmental consultant | 'Strate

Company: E2m
Client: Juno Creative

The businesses that stay front of mind do not leave it to chance.

KEEPING CURRENT

The platform should never fall behind the business.

Everything 'Strate builds is handed over with the native files, so the business can keep it current itself. This is for when it would rather not.

01.

Platform Updates

The brand, website and collateral are not set-and-forget. Projects complete, people join, capability grows. Platform updates keep the public face of the business current with where it actually is, so it never falls behind the work again.

02.

Content & Visibility

Consistent presence in the right channels does not happen by accident. SEO, social content, project announcements, and LinkedIn activity keeps the business visible to the people worth being visible to. Produced to the same standard as every other brand touchpoint.

03.

Marketing Function On Call

Most businesses at this stage do not have a marketing function, and do not need a full one. This is design and creative capability on call. The team that picks up whatever comes across the desk, from a one-off asset to a piece of collateral for a meeting next week, without the business carrying the overhead of hiring for it.

The work in between

For the moments that matter commercially.

The one-off pieces a business reaches for when something specific is on the line.

Campaign creation

Targeted activity around a specific commercial objective

Signage and site presence

Hoarding, vehicle, and site signage

Presentations and proposals

Pitch decks and project proposals

Award submissions

Structured and designed submissions

Building signage for HVAC business | 'Strate

Company: SCM Hvac Group
Client: Juno Creative

The outcome

A business that stays visible to the people worth being visible to.

The result is a business that does not go quiet between projects. Seen by the right people, in the right places, without the team having to drive it day to day. The work that keeps the business in mind while it gets on with the work in front of it.

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FAQs

How is this work scoped?

Every engagement is different. Some businesses need consistent content support across a twelve month period. Others need a single campaign or a platform update as the business evolves. The scope is built around what the business actually needs at the point it needs it. The conversation starts with a call to understand what is required and what makes commercial sense.

Do we have to be locked into a retainer?

No. There is no standing retainer and no minimum commitment. Some businesses use 'Strate consistently across a year, others come back only when a specific project or deadline calls for it. The work is scoped to the moment, and the business decides when there is one. Ongoing support is available, never required.

How is this different from a marketing agency?

A general marketing agency starts with reach, campaigns, and activity. 'Strate starts with whether the business is ready to be seen, then keeps it visible to the specific people who decide work in construction and civil. The focus is commercial outcomes in one sector, not marketing volume across many.

How do we keep everything current as the business changes?

The work we do is built to be updated efficiently. The website is delivered with training so straightforward updates can be made internally. The capability statement, collateral and brand assets are delivered with native source files for the same reason. Where updates go beyond internal capability, or call for a strategic review rather than a quick change, that work is available through 'Strate.

Can you help with sales and marketing if our brand and website are already in place?

This is where the conversation starts. Before any activity is scoped, the brand and platforms need to be assessed. Marketing activity amplifies what is already there. If what is already there is not working, the activity will not perform the way it should. There is no point driving visibility to a version of the business that is not ready to be seen.

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Brand Identity Websites

If the business is ready the conversation is straightforward

The first step is a concept call, not a pitch. It's a conversation about the business, where it's heading, and whether ‘Strate is the right partner for the next stage. If it feels right, we move forward.

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FAQs

How do I know if my business is the right fit?

If you've been operating five or more years, won most of your work through referral, and the way the business presents has fallen behind what it can actually deliver, you're likely a fit. If you're a start-up, chasing a quick logo, or looking for someone to run your socials, you're not. A concept call is the fastest way to find out.

Have you worked with businesses like mine?

'Strate works only with construction, civil and built environment firms. That focus comes from years spent both inside the sector commercially and on the agency side working directly with construction and building businesses. Not a generalist studio guessing from the outside. We know how procurement decides, and what a website or capability statement has to do to hold up under it.

What kind of investment are we talking about?

This is commercial infrastructure, not a one-off logo, and it isn't priced like one. Every engagement is scoped to where the business is and what the business actually needs. We're not the cheapest option, and we're not a full-scale agency carrying the overheads to match. You pay for work that earns its place, nothing padded. If price matters more than return, we're probably not the right fit. The concept call is where we work out the scope.

Who owns the work when the project is finished?

You do. Every final deliverable is handed over with its native source files, and the website is transferred to your own Webflow account. No restrictions, no release fee, nothing held back to keep you tied to us. The work should serve your business, not tether you to ours.