firms win work on capability. They lose it on presentation. We fix that.
'Strate works with established builders, contractors, and construction firms ready to compete for better work, better clients, and better margins. Brand, website, systems and commercial collateral built specifically for this industry.
the reality
It's translation.
'Strate works with established builders, contractors, and construction firms ready to compete for better work, better clients, and better margins. Brand, website, systems and commercial collateral built specifically for this industry.
The judgement is already forming.
'Strate changes what it lands on.
Sub’strate:
The layer beneath the surface on which everything above depends on.
The business needs to be clear on what it is and how it wants to be understood. These decisions shape every commercial impression the business makes from this point forward.
Brand identity
Visual language and tone of voice
Communication suite
Stationery and document templates
Your platform is selling the business when you are not. A website and capability statement built to be credible, current, and structured to answer the questions the right people are already asking.
Website
Custom design and Webflow build
Capability Statement
Structured evidence credentials
When the foundations are in place, Push is how you use them. Deliberate activity that keeps the business visible and builds pipeline with the right people.
Tender submissions
Commercially designed and structured to win
Sales and marketing
CRM, digital, and content
Christin has spent her career at the intersection of B2B partnerships and brand execution. Over a decade in business development including civil and access equipment hire. Six years on the operational side of a creative agency. And the experience of raising seed capital from the ground up.
Sales gave her the commercial instinct. Agency polished the execution. Raising capital taught her how to make a business credible to people who have no reason to trust it yet.
'Strate exists because that combination is rare, and the sector needs it.
We do not execute without question. We make capable operators easier to trust, easier to choose, and harder to overlook.
- Commercial construction
- Civil and infrastructure
- Specialist and trade contracting
- Property development
- Architecture and design
- Engineering and technical services
- Industrial and maintenance services
- Construction and equipment hire
Christin Marshall
The first step is a concept call, not a pitch. It's a conversation about the business, where it's heading, and whether ‘Strate is the right partner for the next stage. If it feels right, we move forward. If it doesn’t, I'll let you know.
If you have been operating for five or more years, grown through referral, and the way your business presents itself has stopped keeping pace with the work you are winning — you are probably the right fit. If you are a start-up, after a quick logo, or want someone to run your social media, you are not. A concept call is the fastest way to find out.
'Strate works exclusively with construction, civil, and built environment firms. The thinking, the language, and the commercial framing all come from someone who has spent time inside this industry. We understand how procurement decisions are made and what sales tools and websites actually need to do.
The Posture and Platform infrastructure build runs four to six months depending on the scope and how quickly content, approvals, and decisions come through. Additional Push activity is discussed where the fit is right and the scope and structure of that support depends on where the business is at that point.
No — and we don't expect it. Content collection (copy, imagery, proof assets) is structured into the process at the right stage, with a clear brief on exactly what is needed and when. What we do need from the start is a decision-maker who is available, a clear picture of where the business is heading, and a commitment to the process.
You do. All final approved deliverables are handed over WITH their native source files and the website is transferred to your own Webflow account. No restrictions, no additional fee, no files held back pending a future relationship. We do this because the work should serve your business — not keep you tethered to ours.
